SEO for ecommerce is different. Companies that sell
products and services on the web face unique challenges
that impact their search rankings. For example, when
products expire, share identifying information, or lack
metadata, it can hurt your search ranking and drive down
traffic to your store. That's why you need site
optimization strategies and techniques specifically
tailored for ecommerce. In this course, Steve Harris walks
through researching your audience and competitors, setting
up your site structure for success, and using SEO best
practices to improve your content. He also introduces
on-page optimization strategies, such as implementing
breadcrumbs and product reviews and using tracking tools to
measure your performance

Topics include:

* How SEO affects the buying process

* Researching customers, keywords, and competitors

* Using simple and long tail keywords

* Eliminating duplicate site content

* Using rich media

* Designing landing pages to drive engagement

* Blogging for SEO

* A/B testing with Optimizely

* Measuring traffic with Google Analytics